upclick builds story-driven, search-first websites with direct booking for Croatia's finest villas — so the guests already searching for you by name book with you, not through a platform taking 19%.
to win back the click — and the booking — your guest was already trying to give you.
Booking.com, Airbnb and Expedia are known as OTAs — online travel agencies. They bring you guests, and they charge for it: in Croatia, Booking.com's commission carries 25% VAT on top, so a "15%" rate is really 18.75%. It leaves quietly, booking by booking, season after season. Forever.
The real commission on a standard 15% Booking.com rate in Croatia, once VAT on the commission is added.
What one €3,500 stay — five nights at €700 — quietly hands to the platform.
The typical annual platform bill for a villa grossing €120,000 through the OTAs.
They found you on Booking.com. Then they opened Google and typed your villa's name, hoping to book direct for a better price. What did they find? The same Booking.com page — and you paid 19% for a guest who was trying to reach you. With your own website ranked first for your villa's name, that same search becomes a direct booking.
A website worthy of a €700-a-night stay: your story told beautifully, found first on Google, booked directly — and always in sync with the platforms you already use.
SEO architecture that puts your villa at #1 for its own name — and climbing for "luxury villa" plus your island or region. In English, German and Croatian.
A booking engine on your own domain: real-time availability, secure payment, and best-rate perks that give guests a reason to book with you, not the platform.
Availability syncs automatically with Booking.com and Airbnb. No double bookings, no spreadsheet juggling. The OTAs stay your billboard — they stop being your cash register.
Edit photos, prices and pages yourself — no developer needed. Sub-second loading for guests in Munich, London or New York. Built with eVisitor and fiscalization in mind.
Built on the modern web — Next.js, headless CMS, edge CDN — which, to your guests, simply means: instant, everywhere.
Three sliders. Your numbers. No email required.
Assumptions: 15% OTA commission + 25% Croatian VAT on the commission (18.75% effective); upclick at €7,500 build and €300/month care plan. Excludes OTA payment-processing fees and any growth in total bookings from a stronger direct presence — both of which would make your savings larger.
At these numbers, the math doesn't work yet — and we'll tell you so on the call, too. We only take on villas where direct booking clearly pays.
Story-driven design and copywriting in English, German and Croatian. SEO architecture, a direct booking engine with secure payment, calendar sync with Booking.com and Airbnb, and photography direction. Live in about four weeks.
Hosting on a global edge network, security and updates, calendar-sync monitoring, seasonal content and SEO upkeep — and support that actually answers.
Google Ads on your villa's own name, email marketing to past guests, rate and season strategy. You only pay when you get paid — and it's still a third of what the OTAs charge.
Your OTA bill last year was likely €15,000–25,000. The Build costs a third of that. Once.
We visit, we listen, we walk the grounds. Your villa's narrative takes shape — and we direct the photography to match it.
Design, copy in three languages, SEO architecture and the booking engine — live in about four weeks.
Calendars synced with Booking.com and Airbnb, payments switched on, eVisitor-ready guest flows.
Rankings, content and your direct share compound season after season. The OTAs become your billboard — nothing more.
Villas book in winter for summer, and Google rewards a head start. Sites launched this autumn own their search results by next season.
An online travel agency — the booking platforms: Booking.com, Airbnb, Expedia and the like. They advertise your villa to the world and charge a commission on every stay. Useful as a billboard; expensive as your only sales channel.
No — and you shouldn't. The platforms are the best billboard in travel; we keep them working for you, with calendars perfectly in sync. What changes is where the booking happens: guests who search for your villa by name find your site first, and book there.
Most owners already price their platform listings 15–20% higher to absorb the commission. A 10% direct discount still nets you more per booking than the platform does — and the guest, their email address, and their next stay belong to you.
Yes. Since Booking.com's designation as a gatekeeper under the EU's Digital Markets Act, rate-parity clauses are no longer enforceable in the EEA. Advertising a better price on your own website is legal — and it is exactly what your guests are hoping to find.
For a typical villa in our niche, the build pays for itself in roughly a year — often faster. Run your own numbers in the calculator above; if the math doesn't work for your villa, we'll tell you so on the first call.
We do. Interviews, story, copy in English, German and Croatian — then seasonal updates under the care plan. You can edit anything yourself, but you never have to.
Tell us about your villa. If we're a fit, you'll have the numbers — and the plan — within a week.